yourfilm. — Performance Dashboard

🤖

Auto-generated from this week's data

Ranked by impact. All figures computed from Google Ads, GSC, GA4, and Monday.com. Updates each week when data is refreshed.

Best Google Ads week in 10 weeks. Pipeline more than doubled. One anomaly to investigate.

19 conversions at A$106.33 CPA — the best result in the entire reporting period, below the March baseline of A$157. Industry campaign hit A$60.93/conv. This is real performance on near-normal spend of A$2,020.

Sessions 1,271 — a new record for the second consecutive week. Key events jumped to 38, highest in the period. /thank-you recorded 8 sessions, suggesting 8 genuine form completions.

/contact-us showed 383 sessions — up from 8 last week. This is an anomaly. Check GA4 source/medium breakdown for that page before drawing conclusions on traffic quality.

Sessions

1,271

↑ +142% vs baseline

Cost / Conv

A$106

✓ Below A$157 baseline

Conversions

19

↑ Best week in period

Organic Impressions

74,041

89% of baseline

Zero-conv spend

A$646

32% of spend

Organic Clicks

125

Best since baseline

Pipeline Value

A$133k

↑ 15 active deals

Form Completions

8

/thank-you sessions

Conversions + CPA — 9 weeks

Smart Bidding collapse Apr 6. Recovery. Best CPA week May 25–31.

Organic impressions + position — 9 weeks

5-week noindex decline. Homepage fixed 4 May. Recovery accelerating.

Total Spend

A$2,020

Normal delivery

Conversions

19

↑ Best in period

Cost / Conv

A$106

Below A$157 baseline

Zero-conv spend

A$646

32% of spend

Impressions

3,956

↑ up from 3,261

Clicks

245

CTR 6.19%

Impr. Share

~18%

82% of buyers not seeing you

Industry CPA

A$61

🏆 Best ever

📅

Loading week data...

Campaign breakdown

Updates with week selector.

Selected week

Campaign	Spend	Conv	CPA	CTR	Imp. Share

Converting terms — quality analysis

Updates with week selector.

Selected week

Term	Cost	Conv	Signal

⚠️

Secondary conversion action still firing on some weeks. Fix: Google Ads → Goals → Conversions → set non-form actions to Observation only.

Zero-conversion spend — by search term

Updates with week selector.

Selected week

Search Term	Spend	Action

📍

Geo routing note (from site audit): Perth (/video-production-perth/), Adelaide (/video-production-adelaide/), Canberra (/video-production-canberra/) pages all exist. Geo terms spending budget with no conversions are ad routing issues, not negative keyword issues. Check destination URLs in Google Ads for these terms — they likely point to homepage instead of the city page.

9-week conversion + spend trend

Monthly comparison — Spend, Zero-conv, Conversions

Aggregated from weekly data · current month partial

Month	Spend	Conv	CPA	Zero-conv $	Zero-conv %

Zero-conversion spend — by search term

Top terms from weeks with a search-terms export

Search term	Spend	Classification / action

Impressions

74,041

89% of baseline

Organic Clicks

125

↑ Best since baseline

Avg Position

28.2

↓ 7.9 vs 20.3 baseline

Site CTR

0.17%

↓ from 0.20% baseline

Page 1 Keywords

2

positions 1–10

Page 2 Keywords

2

positions 11–20

Page 3–4 Keywords

6

positions 21–50

Total Queries (GSC)

3,346

all queries showing

Technical health — indexing & coverage

Known indexing events, status changes, and technical flags. Updated from weekly reports.

Latest known state

INDEXING STATUS

Page	Status	Action
/ (Homepage)	Indexed	Fixed 4 May — was noindex 6 weeks
/corporate-video-production	Indexed	Copy fix deployed — monitoring position
/video-production-sydney	Indexed	Copy fix deployed — position recovering
/social-media-video-production	Live	Page live; old /video-categories/ URL now 301s here (1 Jun)
/training-video-production	Live	Page live + copy fix (3 Jun); reindex requested
/home-draft, /home-cro-mobile	Redirected	→ / (4 May) — no longer indexed
/staging domain	Not indexed	Confirmed no-index — not public

TECHNICAL FLAGS

✓

6 /video-categories/* → root redirects live — kills duplicate content incl. the old social-media URL (1 Jun).

✓

/terms-conditions/ redirect loop killed — GSC "Redirect error" validation submitted.

✓

/careers/ → /jobs/ — 100 broken sitewide footer links fixed in one redirect.

✓

Schema deployed — FAQ + Service on 7 city pages, Person sitewide, BlogPosting on posts, author archive set to index.

✓

"40+ reviews" → "25+ reviews" sitewide (510 cells) · og:locale → en_AU · 9 GSC reindex requests.

✓

Meta descriptions + title tags rewritten — 19 pages: 12 were already clean, 7 fixed live. /about/ and /yourcrew/ had empty metas (the 0.2% CTR cause) — both now have proper titles + descriptions. Monitoring for CTR lift as Google re-crawls.

★

Directory submissions — NOT DONE (0 submitted). DesignRush, Sortlist, Goodfirms still untouched (Clutch free listing already live ✓). Fixes AI-search invisibility (0/10 ChatGPT & Claude vs Vidico's 12 citations). Highest single external lever — ~4 hrs form-filling, free.

↻

~160 crawled-not-indexed — partial. 8–10 international city pages thickened this round. The remaining ~150 are blog posts needing content depth (1,200+ words) — that's writing work, belongs in the content chat.

✗

GBP / city map packs — can't do here. Requires you logged into your Google Business Profile; service-area config is your seat. Not pursuing a verified GBP per city — don't treat city map-pack absence as an on-site gap.

✗

Core Web Vitals — blocked. Hit the Google PSI API rate limit from the sandbox. Options: a PSI API key, drive Chrome to capture manually, or wait until tomorrow.

↻

Internal linking — partial. Homepage has the yourcrew/yourassets/yourcontent section. Still to add: the specific homepage→training and corporate→services links.

✓

404s / xo66 / staging all confirmed resolved — xo66 already 404; /staging/ already noindexed (WP Staging plugin); /industries/medical/ + /financial-services/ now 301-redirect to the healthcare/finance pages (4 new Rank Math redirects).

All tracked keyword positions

10 tracked terms. Page 1 = 1–10. Week selector updates these.

Latest week

CTR efficiency analysis

Expected CTR at each position vs actual. Gap = meta description opportunity. Positions from the single canonical source (28-day GSC).

28-day GSC

Query	Pos	Impr	Clicks	CTR	Gap
what is a cinematographer	#11.5	1,090	0	0%	High — informational intent, improve title
video production brisbane	#14.1	622	0	0%	High — meta rewritten, awaiting re-crawl
video production services	#22.3	1,259	0	0%	Med — page 3, fix content first
brand video production	#23.1	1,253	0	0%	Med — improving, monitor
corporate video production	#26.9	776	1	0.13%	Meta rewritten — awaiting re-crawl

💡

Video production brisbane at #14 with 0 clicks is the most actionable CTR gap. Its meta description has now been rewritten — at position 14 a strong meta should pull 2–3% CTR, so watch for ~12–18 clicks/week to land once Google re-crawls.

Content gap analysis — high-impression queries without a dedicated page

Queries with 400+ impressions where YourFilm has no specific landing page. Each is an untapped traffic channel.

Week 25–31 May

Query	Impr	Pos	Est. monthly clicks	Page exists?	Priority
testimonial video production	905	#31.8	~0	No dedicated page	High — build page
video production agency	751	#34.7	~0	Partial — no focus page	Med — content addition
corporate video production brisbane	435	#16.7	~3	Brisbane page exists	Add corp video section to Brisbane page
branded video production	426	#33.7	~0	Variant of brand video	Add term to brand video page
social media video services	419	#18.1	~2	Variant — social media page	Add term to social media page
social video production	417	#55.4	~0	No page targeting this	Add to social media page copy
video production company	590	#26.3	~0	Homepage handles this	Strengthen homepage H1 with this term

📊

Testimonial video production is the single highest-value content gap — 905 impressions at position 31 with zero clicks and no dedicated page. A standalone /testimonial-video-production page following the same pattern as the corporate video fix should rank within 4–6 weeks and capture ~25–40 clicks/week from a query with clear buyer intent.

Week-on-week position movements

All tracked keywords. Change from previous week.

Latest week

Query	Prev week	This week	Change	Signal

9-week trend — all key terms

Multiple keyword positions over the full reporting period.

Impressions + clicks — 9-week organic trend

Corporate video production — 9-week position trend

Single most important keyword. #10.25 = best achieved (wk 4–10 May). Page 1 = below 10.

Monthly organic trend

Baseline → noindex decline → recovery. Position recovery lags impressions by 4–6 weeks.

Baseline vs latest — keyword positions

Query	Baseline	Latest	Direction

Fix log — deployed + pending

✓

Corporate video production copy fix (7 Apr) — peaked #10.25, since slid to #46.1 — needs re-look

✓

Brand video, social media, Sydney fixes (20 Apr) — all improving

✓

Homepage noindex fixed (4 May) — root cause of 5-week decline

✓

Technical audit: 23 redirects, 2 noindex tags removed (4 May)

!

Training video production copy fix — 423 impr at #39.3, improving without fix

!

Video production services copy fix — 1,259 impr at #22.3, no fix applied

✓

Corporate video meta description rewritten — now #46.1, watch CTR — ranking slide needs attention

Sessions

1,271

+142% vs baseline

Engaged Sessions

346

↑ highest ever

Engagement Rate

27.2%

↓ more top-of-funnel

Form Completions

8

/thank-you sessions

/contact-us

383

⚠️ Anomaly — check GA4

Traffic by channel

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Top pages

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Sessions — 9 weeks

Engagement rate — 9 weeks

Declining as organic recovery brings more top-of-funnel visitors.

Page performance — first-party

First-party scroll depth, dwell, click-paths & traffic-by-actual-source now live in Marketing → Traffic (reads the D1 tracker via /api/site-analytics).

Top user journeys

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First-party sources

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This week leads

30

May 25–Jun 2

Qualified Opps

5

16.7% qual rate

Active Deals

—

Avg Deal Size

—

valued deals

Garbage Rate

—

Open Pipeline

—

Proposals Sent

—

in proposal/negotiation

Open deals — New Business + Account Management

From Monday board 4893723252 (pipeline groups). Refreshed each run.

Live

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Qualified Opps — from leads board

This week. Enter quote value in Monday.com to track pipeline from top of funnel.

Live

Lead	Location	Term	Quote
Lara Johnston	NSW	video production sydney	Enter value
Tiffany Stevenson	QLD	corporate video production	Enter value
Calvin Zhou	VIC	video production melbourne	Enter value
Lauren Mai	VIC	—	Enter value
David Yang	NZ	explainer video production	Enter value

💡

Enter quote values in the Quoted Value (manual) field in Monday.com when qualifying a lead. This lets us track full-funnel pipeline value from first contact.

Lead quality trend

Qualified rate vs garbage rate. Cloudflare Turnstile would eliminate most garbage immediately.

Keywords driving qualified leads

This week's qualified opps, by search term.

This week

Term	Qual leads
corporate video production	1
video production sydney	1
video production melbourne	1
explainer video production	1

Key Events — March to June 2026

↑

25 May – 2 Jun 2026

Best Google Ads week: 19 conv at A$106. Sessions 1,271 record. Pipeline A$133k.

Industry campaign A$60.93/conv — most efficient in period. 5 new qualified opps. 7 new deals added to board. /contact-us 383 sessions anomaly. 'video in digital marketing' and WamalaAllan bot pattern identified.

↑

18–24 May 2026

Sessions 936 record. CPA A$147 — first week below baseline.

Homepage at 636 sessions — 978% above noindex-period low. SurbhiRathod ×4 garbage pattern identified. Spend anomaly (A$1,322 vs A$2,305 prior week) — unexplained.

↑

11–17 May 2026

Sessions 744 record. Impressions 67,969 (82% baseline). Corporate video page 2.

3 consecutive weeks of record or near-record sessions. Organic recovery compounding from noindex fix.

🔧

4 May 2026

HOMEPAGE NOINDEX FIXED — root cause of 5-week organic decline

Cowork discovered homepage set to noindex in Rank Math for ~6 weeks. Fixed immediately. home-draft and home-cro-mobile redirected. 23 redirects + 2 noindex tags from technical audit. Sitemap resubmitted.

✓

20 April 2026

68 negative keywords added. Brand video, social media, Sydney copy fixes deployed.

Wasted spend reduced from A$947 peak. Brand video and social media positions improving. Sydney still recovering.

✓

7 April 2026

Corporate video production copy fix deployed.

Position moved #19 → #10.25 peak, but has since slid to #46.1 (8–14 Jun) — needs a re-look. Original fix was six surgical copy changes.

!

6–12 April 2026

Google Ads conversion collapse — Smart Bidding learning phase

3 conversions at A$782. Friday budget change triggered reset. Recovered within 2 weeks without intervention.

◉

23–29 March 2026

Baseline week — reporting period begins

15 conv at A$157. 83,206 impressions. Position 20.29. 526 sessions. All data benchmarked against this week.

🔎

Verify the 3 industry pages resolve (were 404)

/industries/medical/, /industries/financial-services/, and /industries/real-estate/ were returning 404 (yourfilm ranked #6 for medical & financial). Reported fixed — confirm each returns 200 (or redirects cleanly) in GSC URL Inspection, then request reindex.

📋

30-article Blog Opportunity Hub already exists in Notion — use it

Full briefs with competitor research for 30 articles. All new content should be briefed from there first. Open Blog Opportunity Hub →

✓

Done: title tags and meta descriptions rewritten

Meta descriptions + title tags across all 19 priority pages have been rewritten. Site CTR is still 0.2% vs ~1.0% expected — the ~8x organic-click upside should land as Google re-crawls; monitor weekly. (No ranking change required — this is purely a CTR play.)

Published

4

articles live

In Progress

3

being written

Planned

8

in roadmap

Keyword Opp.

3,346

queries in GSC

Blog post roadmap — 2026

All articles mapped to keyword opportunities. Impressions from GSC latest week.

Add / edit in dashboard

Priority content gaps — from GSC data

High-impression queries with no dedicated article or service page. Each is a traffic channel waiting to be opened.

Latest week

Target query	Weekly impr	Position	Est. clicks if page 1	Page exists?	Recommended action
🚨 Healthcare video production	320	#21	~8/wk	Verify resolved	Was 404 (ranked #6) — confirm /industries/medical/ now resolves + reindex
🚨 Financial services video production	290	#23	~7/wk	404 — was ranking #6	Restore /industries/financial-services/
testimonial video production	905	#31.8	~25–40/wk	No service page (blog only)	Build /testimonial-video-production/ service page — highest new-page priority
corporate video production cost	350	#40+	~0/wk	Competitors own this entirely	Rewrite /project-pricing/ as transparent pricing guide
what is a cinematographer	1,090	#11.5	~15/wk	Blog post exists	Meta rewritten — page 1, 0 clicks; watch CTR for lift
video production agency	751	#34.7	~20/wk	No focused page	Build standalone page or strengthen services page
training video production	423	#39.3	~10/wk	/video-categories/ URL	Copy fix brief to Cowork — overdue

Channels & Content

Email & Blog

—

Paid Search

Keyword → Lead Quality

—

🔗

Every paid-search lead carries the keyword that produced it (UTM_TERM in Monday). This maps which keywords drive qualified pipeline vs garbage, and shows which "zero-conversion" Ads spend is actually attached to real leads. Note: Ads "conversions" ≠ Monday "qualified" — a keyword can show 0 Ads conversions yet produce qualified opps here.

Lead quality by month

Qualified vs garbage — paid-search (UTM-tagged) leads only

Keyword scorecard — all-time

Slash/space variants merged across campaign eras. Sorted by lead volume.

Keyword	Campaign	Leads	Qual	Garbage	Qual %	Garb %	Verdict

💰

Value paid vs cost to deliver

What each client has paid us (won deals from the Opps boards; subscription = monthly fee × months) against what they cost us (editor time + filming). Snapshot from Monday — —.